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Be & Lead – Transformational Leadership
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  • Developing leadership transformation
  • Leadership Development & Training
  • Blog
  • About us

 

From personal development to collective transformation

Developing leadership transformation: our comprehensive services

• Tailored individual coaching and supervision for leaders
• Individual and group coaching for Codir & Comex teams
• Expert facilitation of seminars
• Leadership and personal marketing training
• Coaching for mergers and acquisitions
• Consulting in executive development, including 360° assessments and assessment tools

Transform your organization by investing in your top talents and leaders.

Be and Lead offers custom-made programs for organizational transformation integrating social skills, creativity and the capacity to embody the change.

As Transformational Leadership specialists, we take your teams towards individual and collective success.

 Be&Lead was created by Gilles Dufour in 2009.

Gilles began his professional life as a derivatives trader, and then worked as a team manager in the financial sector for nearly 12 years. During a 3-year sabbatical spent mountaineering and practicing yoga, Gilles was inspired by his experience of human transformation and decided to bring his experience and inspiration together back to the working world as an executive coach and trainer.

Learn more about Gilles Dufour

Partners

 Anna Edery, Arnaud Constancias, Manuel de Sousa

Souriezvousmanagez

Aviva Brooks

Inspirepeople

Catherine Dedieu

Dedieuprojects.com

Claudia Garcia

Dareto

Edith Biron

Bironpartners.com

Florence Lautrédou

FHL Consultants

Jan Kolar

28° Design

Jeremy Laroch

Audiovisual mixing

Nadia Robinet

Yeswecoach

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This card deck illuminates the various helpful and hindering roles that we play out in our own personal stories, and provides a playful way to gain insight, build self-awareness, and transform our experiences.

English version to come in 2023

Buy the card game archetypes

Training programs

We provide innovative programs to empower leaders through a combination of individual coaching, talent development, and collective support.
Our mission is to accelerate the transformation of leaders in order to foster a culture of sustainable success.
360° Debriefing with a Coach's Perspective and Business Insights
Be, Lead & Foster ® Program for Strengthening Your Leadership Skills
Empower Women's Leadership for Greater Impact
Executive Presence & Personal Branding
Leadership & Storytelling
Leadership & Social Influence
Talent Development
Action Learning
360° Debriefing with a Coach's Perspective and Business Insights

Objective: Formalize Leadership to Enhance its Effectiveness

  • Reinforce a feedback culture.
  • Align talent development strategy with business strategy.
  • Hold leaders accountable for their own development.
  • Refine the appropriate leadership posture.

Audience: Members of the Executive Committee (Codir) and Extended Codir (Extended Committee)

Duration: 2 to 6 months

Methodology: 2 hours of debriefing of the 360° assessment with a senior coach + 1 hour for constructing an action plan (3 weeks after the debriefing).

Tools: Qualitra, TMS, Talent Q, or customized assessment tools.

Be, Lead & Foster ® Program for Strengthening Your Leadership Skills

The success of your organization depends on the capacity of your C-Levels to motivate and inspire their teams. We develop behavioral trainings to support your company in fostering an innovative and assertive corporate culture. This program guides the transformation of your organization through three axes of Transformational Leadership: social skills, leadership and excellence.

Targeted Outcomes (Benefits):

  • Improved stress management
  • Development of more authentic and successful management approach
  • Increase in creativity
  • Higher levels of collective commitment
  • Better management of conflict

Target Audience: Directors, Senior Directors, Managing Directors

Duration: 1 year

Approach: Each participant will select 2 capsules from each of the 3 modules below:

Be

  • My personality

  • Leadership & Storytelling

  • Recharge your partnerships

  • Leader coach

Lead

  • Straight to feedback

  • Inspire to Motivate

  • Tele-management

  • Collective creativity

Foster

  • Boost Creativity

  • From Resilience to Fulfillment

  • Foster Flexibility

  • Communities of Success

Empower Women's Leadership for Greater Impact

Objective: Strengthening Women’s Leadership

  • Identify your ambitions, obstacles, and assets, and define your conquest strategy.
  • Develop assertiveness: learn to advocate for oneself and master tools for effective communication of needs.
  • Integrate the self-marketing approach.
  • Transform your posture to thrive in a predominantly male-dominated environment.
  • Target Audience: Senior women managers, senior directors, members of the executive committee (Comex), managing directors (MDs)…

Duration: 6 months

Methodology: Each participant will take part in three one-day group modules held every two months, led by senior coaches. In addition, there will be a « mentoring and network animation » workshop, and two individual coaching sessions (two sessions of two hours each) to provide personalized support.

Executive Presence & Personal Branding

Objective: Enhance your personal brand to effectively market yourself and your business.

  • Enhance your charisma and presence.
  • Define and effectively communicate your personal and professional brand.
  • Develop positive communication skills and formalize your professional identity.
  • Improve brand communication, both in face-to-face interactions and in digital presence.

Duration: 1 day in presence or 2 sessions of 3 hours in remote

The training program includes:

  • Theoretical contributions based on best practices.
  • Role plays to practice and apply learned concepts.
  • Co-construction exercises in small groups to encourage collaboration and shared learning.
  • Customization of the program to address your specific issues, subjects, and regular contacts.
  • Quizzes and MCQs to assess and validate knowledge throughout the training.
Leadership & Storytelling

Objectives: Create effective communication, engagement, understanding, persuasion, culture building and leadership development

  • Create compelling and authentic stories.
  • Strengthen your inspirational leadership skills.
  • Enhance your body language and presence.
  • Build a library of powerful stories.

Duration: 1 day in presence or 2 sessions of 3 hours in remote

The training program includes:

  • Theoretical contributions based on best practices.
  • Role plays to practice and apply learned concepts.
  • Co-construction exercises in small groups to encourage collaboration and shared learning.
  • Customization of the program to address your specific issues, subjects, and regular contacts.
  • Quizzes and MCQs to assess and validate knowledge throughout the training.
Leadership & Social Influence

Objectives: Identify and enhance your social skills in order to improve your leadership.

  • Why social influence is a key part of your leadership?
  • What is social influence?
  • How to develop your own style of  influence skills 
  • How to effectively communicate on LinkedIn

Duration: 1 day in presence or 2 sessions of 3 hours in remote

The training program includes:

  • Theoretical contributions based on best practices.
  • Role plays to practice and apply learned concepts.
  • Co-construction exercises in small groups to encourage collaboration and shared learning.
  • Customization of the program to address your specific issues, subjects, and regular contacts.
  • Quizzes and MCQs to assess and validate knowledge throughout the training.
Talent Development

The success of your organization also relies on the innovative management of talent by C-level executives. We design leadership development plans that align the personal strategies of your employees with your organizational strategy. 

This program combines supervision, coaching, and training techniques.

Targeted Outcomes (Benefits):

  • Decreased staff turnover
  • Improved acknowledgment of talent
  • Construction of collective intelligence based on Transformational Leadership
  • Increased individual and collective performance
  • Positive emulation around social skills
  • Optimization of personal and professional balance
Action Learning

If you want to develop a collective team spirit and cohesion of your team, we offer a workshop that combines coaching and practice analysis. The trainer will decode workplace situations with the group, linking them to theories and the foundations of Transformational Leadership. Participants will leave with an actionable plan.

Targeted Outcomes (Benefits):

  • Resolution of on-site managerial problems: The workshop aims to address and resolve managerial challenges and issues that may be present in the workplace, providing practical solutions and strategies to overcome them.
  • Tools adapted to situations and real-life cases: Participants will gain practical tools and techniques that are tailored to the specific situations and challenges they face in their work environment. These tools can be immediately applied to improve team dynamics and performance.
  • Pool of experiences and best practices: Through group discussions, analysis of real-life cases, and sharing of experiences, the workshop fosters a collaborative learning environment where participants can learn from each other’s experiences and best practices. This can lead to the development of a collective knowledge base that can be applied in their daily work.
  • Strengthening of the link between colleagues: The workshop aims to foster stronger bonds and relationships among team members, enhancing teamwork, collaboration, and trust. This can lead to improved communication, cooperation, and coordination among team members, ultimately enhancing the collective fighting spirit of the team.

Coaching programs

Individual

Develop an Inspirational mindset to match your ambitions. Support your teams in a complex environment.

Collective

Transform your management dynamic. Mobilize your talents to achieve collective performance and sustainable success.

Co-coaching

Integrate co-coaching and co-mentoring tools to foster a culture of change and growth within your teams.

Testimonials

Gilles not only helped me to see myself more clearly but also to recharge and re-evaluate my own value. I came out of our sessions feeling confident and energized.
Reza KaciTrading Director, UBS
I have been delighted to collaborate with you on multiple occasions in the past years. I have appreciated your personal and professional qualities, and I thank you once again for the support that has allowed me to rebound and continue my life journey with serenity.
Claude M.DRH
Gilles is a great mentor with both empathy and efficient guidance. He has been a support to achieve high performances while keeping a strong work-life balance.
Marie GulinChief Marketing Officer, L'Oréal
Thank you once again, Gilles, for your guidance throughout the entire 360 process. Our exchanges have been rich in insights, which I will put into practice in the coming weeks.
Benoit G.Logistics Manager
It’s the greatest training I’ve had in the past few years, you’re a great animator, you know how to create a space for confidence and expression.
AnonymousPersonal Branding
Gilles helped me to integrate my senses, emotions, and dreams into the management of my professional projects, all the while staying true to the demands of corporate culture.
Teresa GarciaChief Executive Officer, Circe
Coaching has allowed me to gain a broader perspective on daily managerial situations, enabling me to adopt an appropriate approach with each member of my team and a more assertive communication style with my superiors.
Thomas B.Agency Director

They place their trust in us

Blog

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“ The only constant in life is change “ Héraclite Guiding the transformation of a leader, like the phoenix emerging in a new form, is fundamental.Succeeding in a transformation isn’t an easy task in a V.U.C.A. world. Individual coaching, individual...

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    Gilles Dufour

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    Be & Lead

    Transform your organization through the support of your leaders and their teams. Be&Lead offers custom transformation programs that incorporate mindset, creativity, and the ability to embody change.

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